What’s in a name? Most people would say nothing it identifies a business. Well, a lot of thought went into our name. Briston is actually the combination of two words. The first part of the first word is named after a tree that we feel describes the company we are creating. This is the Bristle Cone Tree.

The Bristle Cone Tree serves as a metaphor for how we want the company to operate. For example:

Bristle cones are the oldest living things on earth. Some trees are over 4,000 years old. We want to create a company that is built to last. Our company is more about helping others than about profits.


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The Bristle Pine Tree has adapted to some of the harshest living conditions on the planet - extremely dry, ferociously fast winds, high elevations with limited oxygen supply, very little rainfall, and very alkaline, sandy soil. To us, the harsh living conditions represent the market place. The market is ever changing with dry spells, ferociously fast competition: you get the point.

With the Bristle Cone Tree we used only the “Brist” part and dropped the “le” part. We did this because the name “bristle” doesn’t give the proper connotation to our company, as we would have liked. After all, our company is about caring and helping others.

The second part of the first word in our name is stone. This stands for stability. Some of our favorite definitions of stone are:

Rock or a piece of rock shaped or finished for a particular purpose, especially:

a. A piece of rock that is used in construction - a keystone. We want to be your keystone.

A gem. Well, we think so.

You can see that what we did with “stone” is drop the “e”. We then took the two slightly modified words and put them together to create Briston. From here, the rest of the name was much simpler.

The word Capital in our name comes from the definitions we liked as follows:

 a. Wealth in the form of money or property used or accumulated in a business by a person, partnership, or corporation. b. Material wealth used or available for use in the production of more wealth. c. Human resources considered in terms of their contributions to an economy.

First and foremost, principal: a decision of capital importance.

First-rate, excellent: a capital idea.

The last word being Mortgage is used to clearly state what our company does. A simple definition of the word mortgage that we like is:

A temporary, conditional pledge of property to a creditor.

Thank you for your interest in our company and its origins.

** definitions from American Heritage Dictionary

 

 
"It is better to wear out than to rust out."
   - Richard Cumberland


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